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Eos Reformulates Lipcare Sticks and Spheres with Antioxidants

Through testing with third-party labs, Eos verifies its lip balms as now being formulated for sensitive skin.

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By: Lianna Albrizio

Associate Editor, Happi

The lip balm market is estimated to grow to more than $3 billion in revenue by 2028, and Eos is helping lead the charge. 
 
A top 3 mass lip care brand on Amazon, it sold in nearly 50,000 doors in major national retailers like Walmart, Target and Ulta Beauty. 
 
In addition, the brand recently launched an all-new reformulation, making its new stick and sphere formulas safe enough for sensitive skin, said the company. Through  testing with third-party labs, Eos says it is one of the only mass brands to verify its lip balms as being formulated for sensitive skin. The dermatologist-recommended lip balms are also now formulated with antioxidants proven to keep lips healthy.
 
The new formula also locks in moisture and creates a breathable, protective barrier on lips that’s never sticky, heavy or greasy and creates all-day moisture, said the company.

Flavors include Vanilla Bean, Watermelon Frosé, Sweet Mint, Vanilla Mint, Pineapple Passionfruit, Coconut Milk, Honey Apple and more. Eos Natural Smooth Lip Balms retail for $2.99-$9.99, and are available at evolutionofsmooth.com, Amazon, Target, Walmart and retailers nationwide.
 
 
 

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